Use-case story · Booking.com

A reservation that turns into a warm welcome

Booking.com uses the platform behind ChatSales to share booking details on WhatsApp as soon as a guest books. Pre-arrival questions get answered instantly, and hotel support is just one message away.

A reservation that turns into a warm welcome
Tuesday · 1:17 a.m.

Booking the dream trip, after midnight

In Mexico City, Valeria can't sleep and finally decides: five nights by the sea in Cancún, her first solo trip. She taps "book" and drops her phone on the pillow, heart racing.

Booking.comonline
Booking confirmed · Template trigger
1:17 a.m. · instantly

The details land in her WhatsApp

Before the screen goes dark, WhatsApp buzzes. A Meta-approved template shows her booking details: dates, hotel and how to get help. All in the chat she already uses every day.

Booking.comonline
AIHi Valeria! 🌴 Your booking is confirmed. Here are the details of your stay in Cancún. If you have questions before you arrive, just message us here.
So excited! 😍 Thank you.
Template sent: Booking details
Two weeks before · 7:40 p.m.

Trip questions, answered on the spot

Valeria comes back to the chat with questions. The AI assistant answers from the uploaded policies and FAQs: check-in times, what the booking includes. When a question needs the hotel, it says so and hands the conversation to a person.

Booking.comonline
What time is check-in? My flight lands at 10 a.m.
AIYour check-in time is in the booking details we sent you. To request an early arrival, I'll connect you with someone who can help 🙌
Tag: Pre-arrival · Assigned to Guest Support
A reservation that turns into a warm welcome
7:46 p.m.

Support, one message away

Lucía from guest support picks up the conversation in the shared inbox, with the booking and history in view. She coordinates the request and replies to Valeria in the same thread: no lost emails, no hold music.

Booking.comonline
Hi Valeria! I'm Lucía. I've passed your early arrival request to the hotel and I'll let you know here as soon as they reply ☀️
Thank you so much, Lucía 🙏
Internal note: request sent to hotel
What changes

The welcome starts the moment you book

Guests feel expected from the very first minute. Booking details arrive where they're actually read, the AI answers common questions at any hour, and the team focuses on what needs a human touch.

Booking.comonline
Analytics: top pre-arrival questions

What they use in ChatSales

  • Booking notifications with Meta-approved templates
  • 24/7 AI assistant with policies and FAQs
  • Handoff to a person with automatic assignment
  • Shared inbox with internal notes
  • Pre-arrival question analytics

Example conversations showing how the platform is used. The conversations shown are illustrative examples of how these customers use the platform; all trademarks belong to their respective owners.