Website widget

A WhatsApp button on your website that turns visits into chats

With the Widget Builder you add a button to your site that opens WhatsApp. The conversation lands in your inbox, your AI replies and your team follows up.

New chat from your websiteVisitor · 2 min ago

Hi, do you ship to Austin?

Assign conversation
Ana TorresSales · assigned
AI replied

Hi! Yes, we ship to Austin. Which product are you interested in?

Brands that use our platform

Logitech
McDonald's
BYD
Booking.com
Xiaomi
Agoda
Benefits

Your website stops waiting and starts talking

Features

Your website, connected to your sales team

Every visitor, with full context

Visitors message you from their own WhatsApp, so each chat keeps their history, tags and who is handling it.

New customerHotQuoteAna Torres

Your AI replies first, any hour

Even at 11 p.m., visitors get an answer based on your business info, and your team picks it up in the morning.

North Backpacks
Chat started from your website
Hi, do you ship to Austin?
AIHi! Yes, we ship to Austin. Which model are you looking for?
The black 30-liter backpack
Great pick! Here are the details and the shipping cost 🙌

Every chat to the right agent

Chats from your website land in the shared inbox, and you assign them to the right person or team.

Assigned agent
Collaborator

From chat to sales pipeline

Move each visitor through your pipeline stages and see what every opportunity is worth.

New2
Laura M.$1,200
Jorge P.$850
Quote1
Sofía R.$2,400
Won1
Iván C.$3,100

Build it from Utilities

The Widget Builder lives in Utilities, next to Forms, the QR generator and Zapier.

Widget Builder Forms QR generator

Keep using WhatsApp on your phone

If you connect your number through coexistence, you keep using the WhatsApp Business app with the same number.

Salesperson answering a WhatsApp chat on his phone on the street
Hi Laura, the black backpack is ready to ship. Should I send it today?
Channels

Every channel your customers use, in one inbox

WhatsApp Business APIMeta's official API: several agents on one number, approved templates and broadcasts.
WhatsApp CoexistenceConnect your WhatsApp Business number and keep using the app on your phone.
Instagram DirectInstagram direct messages land in the same inbox as your chats.
Facebook MessengerAnswer your Facebook Page messages alongside everything else.
Web chatA chat for your website that continues in the same inbox.
WhatsApp callsYour team's WhatsApp call history, in the same place.

Frequently asked questions

What do I need to add it?

Access to edit your website. If you do not have it, use a wa.me link on any button on your site.

Do chats from the button count as active chats?

Yes. Every conversation with activity counts, no matter where it came from.

Can I keep using the WhatsApp Business app?

Yes. If you connect your number through coexistence, you keep using the app with the same number.