Answer

How much does the WhatsApp API cost in Mexico?

The WhatsApp API has two costs: Meta's fee, charged for each template delivered based on its category and the customer's country, and the plan for the platform you use to handle conversations, such as ChatSales. Replying to a customer within the 24-hour window has no Meta cost.

Updated: September 27, 2026

What Meta charges for

  • Marketing templates: promotions, news and campaigns.
  • Utility templates: order confirmations and updates; free if sent within an open customer service window.
  • Authentication templates: verification codes.
  • The rate depends on the country of the customer's number.

What Meta doesn't charge for

When a customer messages you, a 24-hour window opens. Within it, your regular replies have no Meta cost.

What your platform charges separately

The ChatSales plan covers the shared inbox, pipelines, automations and AI. Meta fees are charged separately.

Pricing →

Where to see the official rates

Meta publishes and updates its rates by country on the official WhatsApp Business Platform pricing page. Check it before planning a large campaign.