How much does the WhatsApp API cost in Mexico?
The WhatsApp API has two costs: Meta's fee, charged per message by category and the customer's country, and the plan for the platform you use to reply, such as ChatSales. In Mexico, since October 1, 2026 a marketing template costs US$0.0397 and a utility or authentication template US$0.0085.
Updated: September 27, 2026
What Meta charges for
- Marketing templates: promotions, news and campaigns.
- Utility templates: order confirmations and updates. Since October 1, 2026 they are also billed inside an open customer service window.
- Authentication templates: verification codes.
- The rate depends on the country of the customer's number.
Meta's official per-message rates (USD)
| Country | Marketing | Utility | Authentication |
|---|---|---|---|
| Mexico | $0.0397 | $0.0085 | $0.0085 |
| Brazil | $0.0625 | $0.0068 | $0.0068 |
| Colombia | $0.0125 | $0.0008 | $0.0008 |
| Argentina | $0.0618 | $0.0260 | $0.0260 |
| Chile | $0.0889 | $0.0200 | $0.0200 |
| Peru | $0.0703 | $0.0300 | $0.0300 |
| US & Canada | $0.0250 | $0.0034 | $0.0034 |
What's free, and what changed on October 1, 2026
When a customer messages you, a 24-hour window opens. Until September 30, 2026 your replies inside it carried no Meta cost; since October 1, 2026 each number gets 1,000 free a month, and after that they are billed at each country's utility rate (US$0.0085 in Mexico). Conversations that start from a Click-to-WhatsApp ad on the mobile app open a free window of up to 7 days if you reply within the first 24 hours.
What your platform charges separately
The ChatSales plan covers the shared inbox, pipelines, automations and AI. Meta fees are charged separately.
Pricing →Where to see the official rates
Meta publishes and updates its rates by country on the official WhatsApp Business Platform pricing page. Check it before planning a large campaign.
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