WhatsApp Business catalog: how to create it, what each product needs and how to turn it into sales
The WhatsApp Business catalog is your storefront inside WhatsApp: it shows on your business profile, and customers browse it, add items to a cart and send you the order as a message. Each product needs a unique title, at least one image and its country of origin; price, description, link and product code are optional.
Updated: October 9, 2026
How do I create a catalog in WhatsApp Business?
In the WhatsApp Business app, open your business profile or Business tools, go to Catalog and add each product with its title, at least one image and its country of origin. Then add price, description, link or code if you want. If you already have a catalog on Meta, you can connect it.
What does each WhatsApp catalog product need?
According to WhatsApp, each product or service must have a unique title, at least one image and its country of origin. It can also include more photos and videos, a price (only in some countries), a sale price, a description, a website link and a product code.
How do customers order from the catalog?
With the cart: the customer taps the shopping button next to the business name, browses the catalog, adds items to the cart, changes quantities and sends it to the business as a WhatsApp message. That lets them order or ask about several items at once.
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Why a catalog sells
Customers don't have to leave the chat to see what you sell: they see photos, prices and descriptions and ask or order right there. For you, every order arrives with the products they want instead of a "what do you have?".
Try it: how your customer buys
Tap the shop icon in the chat, open a product, add it to the cart and send it. It's the same path your customer takes; on the right you see what happens at each step.
How a customer buys from your catalog
From the shop icon in the chat or on your profile.
Photos, price and description: this is where they decide.
They can change quantities and add several items.
It arrives as a message with items, quantities and estimated total.
Confirm stock, shipping and payment method.
Illustrative recreation based on the WhatsApp Help Center (checked October 9, 2026). Menus can vary by app version and country.
What each product needs
Unique title · at least one image · country of origin.
Price (only in some countries) · sale price · a short description with sizes, materials or fit.
More photos and videos · a website link · a product code so variants don't get mixed up.
Photos and copy that sell
- Clean background and natural light: the product must read clearly on a small screen.
- Several photos: front, detail and product in use.
- Titles with what people search: "Medium brown leather bag", not "Model 23".
- Descriptions that answer the usual questions: size, material, delivery time.
Organize with collections
Group products into collections (for example "New", "Best sellers", "Gifts") so customers find things fast. If a collection won't delete, WhatsApp suggests removing all its items first.
Share your catalog
- Share your catalog or product link on Instagram, Facebook, your website and your status.
- Customers can also share your catalog with friends inside WhatsApp.
- Pair it with a WhatsApp link with a pre-filled message or a QR code in your store.
Catalog on the official API (for teams)
If your team works through the official API, Meta lets you send catalog products inside the chat: single-product messages, multi-product messages (up to 30 products in sections), carousels of up to 10 products and messages with a "View catalog" button. The catalog is managed on Meta and connected to your WhatsApp account.
If the catalog misbehaves
- If an item won't save, make changes one at a time instead of bulk edits and check your connection.
- If items disappear, update and reopen the app: WhatsApp says they aren't deleted.
- Meta can reject items that break its commerce policies; you can appeal if you think it's a mistake.
From catalog to sale with your whole team
When orders pile up, ChatSales connects your number to the official API with coexistence (you keep using the app), every order lands in a shared inbox and moves through your pipeline, and the AI assistant answers product questions from your information at any hour.
Paying another WhatsApp platform? Pay half or less
You pay the lower of 50% of what you pay today or the list price of the ChatSales plan that matches or beats yours, for life while you stay subscribed, and pay Meta directly with 0% markup.
Ideas to sell more on WhatsApp, in your inbox
What's new in WhatsApp and Meta, AI for business, sales and marketing, with verified data and ready-made templates. Free, no spam, unsubscribe in one click.
We'll email you to confirm. Read our privacy notice.
Sources
WhatsApp: about catalog · about cart · issues using catalog. Meta: share products via the API. Checked October 9, 2026.
Frequently asked questions
Does the WhatsApp catalog cost anything?
Creating a catalog in the WhatsApp Business app is free. On the API, Meta charges for messages at its rates.
Can I show prices in the catalog?
Yes, in countries where WhatsApp allows it; elsewhere the price option doesn't appear.
Can customers pay inside the catalog?
The cart sends the order as a message; you arrange payment with the customer (payment link, transfer or another method).
Can I use my Facebook or Instagram catalog?
Yes, WhatsApp lets you connect an existing Meta catalog.
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