Black Friday 2026 on WhatsApp: a 5-week plan, costs and ready-made templates

1. Now (5 weeks out). Verify your business with Meta and check your messaging limit. Start collecting opted-in contacts: a WhatsApp link in your bio, a QR code in store and Click-to-WhatsApp ads.
2. 4 weeks out. Write your marketing templates and submit them for Meta review. Set your offers by product and prepare saved replies for prices, shipping and returns.
3. 2 weeks out. Tag your list by interest (product, basket size, last purchase). Brief your AI assistant on offers, dates and policies so it can answer 24/7.
4. Black Friday week. Send the announcement on day one, a reminder mid-way and a "last day" message on Cyber Monday, only to people who opted in. Reply within minutes and assign every chat.
5. After. Follow up on open carts and quotes, confirm orders with utility templates and plan your holiday shipping deadline message.

Example at the US and Canada rate from October 1, 2026. Every delivered message counts separately.

Round-number example; your real cost depends on how many messages are delivered. Rates from the card Meta published for October 1, 2026.

Example templates written for this guide; submit them for Meta approval before sending. Tap each template's photo to see it for another kind of business.

Black FridayMarketing · US$0.025 per message in the US

Black Friday: pay over time

BLACK FRIDAY SALE!Pay over time, interest-freeFurniture 1/3 ⟳ Tap to switch

Hi {{1}}! This Black Friday, {{2}} has a special price and you can split it into {{3}} interest-free payments at checkout.

Been waiting to replace that sofa or appliance? Reply with what you're looking for and we'll send options with the payment already worked out.

Black FridayMarketing · US$0.025 per message in the US

Black Friday auto service

BLACK FRIDAYAuto service dealsBrakes 1/3 ⟳ Tap to switch

Hi {{1}}! This Black Friday your brake or tune-up service is {{2}} off if you book before {{3}}.

It includes a free safety inspection, and we send you the diagnosis with photos here before doing any work.

What day works for you?

Black FridayMarketing · US$0.025 per message in the US

Black Friday: early VIP access

BLACK FRIDAYVIP early accessSneakers 1/3 ⟳ Tap to switch

Hi {{1}}! As a regular customer you get early access to our Black Friday prices one day before everyone else, starting {{2}}.

The most popular items sell out on day one. Want us to message you here the moment your access opens?

Black FridayMarketing · US$0.025 per message in the US

Black Friday at your salon: packages

BLACK FRIDAYBeauty packagesHair 1/3 ⟳ Tap to switch

Hi {{1}}! This Black Friday only, you can buy packages of {{2}} hair or nail sessions with {{3}} off and use them anytime in the next six months.

Want us to send you the available packages?

Cyber MondayMarketing · US$0.025 per message in the US

Cyber Monday: exclusive code

CYBER MONDAYWhatsApp-only codeToys 1/3 ⟳ Tap to switch

Hi {{1}}! It's Cyber Monday and we have a code just for people who message us on WhatsApp: use {{2}} at checkout for an extra {{3}} off.

Valid until midnight, including items already on sale. Reply STOP to opt out.

HolidaysMarketing · US$0.025 per message in the US

Holiday shipping deadline

HOLIDAY SHIPPINGOrder now, arrives by Dec 24Gift wrap 1/3 ⟳ Tap to switch

Hi {{1}}! To get your gifts before December 24, place your order by {{2}}.

We keep shipping after that date, but the carrier can't guarantee delivery before Christmas. Questions about delivery times to your zip code? Just reply here.

• Messaging people who didn't opt in. Meta can limit or block your number and lower its quality rating right when you need it most.
• Submitting templates at the last minute. Submit them weeks ahead so you can fix any rejection calmly.
• Discovering the 250 limit on day one. Verify your business beforehand so you can reach more customers.
• Sending the same thing to everyone. Segment with tags: someone who bought electronics doesn't want the clothing offer.
• Replying late. During the season customers compare in several chats; spread conversations across the team and let AI handle repeat questions.

With ChatSales you send broadcasts segmented by tags to people who opted in, your team replies from a shared inbox, the AI assistant answers 24/7 with your offers and every sale moves through your pipeline. You pay for messages directly to Meta, with no markup.

Meta: messaging limits · WhatsApp Business Platform pricing. Buen Fin dates from Mexican media (N+, ADN40) and elbuenfin.org. Checked October 8, 2026.